Top 5 Room AC Brand
In India's scorching climate, air conditioning has evolved from being a luxury to a necessity. The demand for AC units has surged significantly, driven by the nation's economic growth, urbanization, and the improving affordability of these systems.
As India strives to reduce its carbon footprint, there's a growing preference for energy-efficient and eco-friendly AC models. The Bureau of Energy Efficiency (BEE) plays a crucial role in promoting these models through its star-rating system, guiding consumers towards more sustainable choices.
However, challenges such as the high initial cost of energy-efficient models and the need for better electricity infrastructure remain. Despite this, the rise of e-commerce platforms presents a promising opportunity for wider accessibility to air conditioning units.
From a consumer perspective, investing in an energy-efficient AC not only helps in reducing environmental impact but also translates into long-term cost savings on electricity bills. With the guidance of rating systems like BEE's star ratings, consumers can make informed decisions that align with their sustainability goals while ensuring comfort during India's scorching summers.
Top 5 Room AC Brands in India.
- Voltas
- LG Electronics India Pvt. Ltd.
- Daikin Airconditioning India Pvt. Ltd.
- Blue Star Ltd.
- Lloyd (Havells India Ltd.)
1. Voltas
Based in Mumbai, Voltas is a renowned member of the Tata Group and hailed as India's prominent player in air conditioning company, The company’s Offers a diverse range of products tailored to meet consumer demands, Voltas caters to various needs in the AC market:
Unitary Products: This category encompasses Air Conditioners (ACs), Air Coolers, Freezers, Visi Coolers, Water Dispensers, and other commercial refrigeration solutions.
Maha-Adjustable Inverter AC: Noteworthy for its versatility, this product line offers consumers the flexibility to select from multiple tonnage options, ensuring optimal comfort and energy efficiency tailored to ambient conditions or room occupancy.
SmartAir Inverter AC series: Equipped with smart features and IoT capabilities, these AC units elevate user convenience and operational efficiency.
Voltas employs a comprehensive marketing strategy that blends traditional and digital approaches, enabling widespread outreach and engagement with both prospective and existing customers. Through innovative initiatives like the Voltas All Weather AC Campaign, the company underscores its dedication to meeting diverse consumer preferences and requirements.
Parameters of Customer Sentiment Towards Voltas.
Parameters | Positive | Negative | Neutral |
Performance | 57.2% | 11.9% | 30.8% |
Service | 60.7% | 9.1% | 30.1% |
Prive/Value | 52.4% | 12.6% | 35.0% |
Energy Efficiency | 76.2% | 0.0% | 23.8% |
Design/Aesthetics | 61.5% | 3.8% | 34.6% |
Features | - | - | - |
Noise Level | 45.5% | 15.9% | 38.6% |
Source: 6Wresearch Survey Analysis
Note: Total sample size- 300
2. LG Electronics India Pvt. Ltd.
With over 65 years of experience and a reputation as the major life Solutions Super Brand, LG stands out with its ACs featuring AI Dual Inverter technology, ensuring efficient cooling and energy savings. Their models come equipped with features like 4 Way Swing and HD Filter with Anti-Virus Protection.
The unique selling proposition is that they provide Super Convertible 6-In-1 Cooling technology offers users unparalleled flexibility in adjusting cooling power, combining energy efficiency with versatility.
Consumers have the option to purchase LG ACs on EMI through various financial platforms, including Bajaj Finserv, which offers convenient No Cost EMI options.
Parameters of Customer Sentiment Towards LG Electronics India Pvt. Ltd.
Parameters | Positive | Negative | Neutral |
Performance | 60.4% | 8.8% | 30.8% |
Service | 57.0% | 16.7% | 26.3% |
Prive/Value | 55.7% | 17.5% | 26.8% |
Energy Efficiency | 89.2% | - | 10.8% |
Design/Aesthetics | 74.4% | 7.7% | 17.9% |
Features | 69.6% | 4.3% | 26.1% |
Noise Level | 73.3% | 8.9% | 17.8% |
Source: 6Wresearch Survey Analysis
Note: Total sample size- 300
3. Daikin
Daikin Airconditioning India Pvt Ltd. is the Indian subsidiary of the Japanese conglomerate Daikin Industries Ltd. It offers advanced, high-quality air conditioning solutions for residential, commercial, and industrial purposes and deals through dealers such as Adhunik Vatanukool Pvt. Ltd., Delhi Aditya Aircon, Delhi and others. Daikin offers AC models featuring PM 2.5 Filters and Coanda Airflow, ensuring both air purification and efficient cooling. Daikin's patented Steamer technology for virus combatting, along with a generous 10-year warranty on the inverter compressor, highlights its commitment to innovation and reliability. Further, Daikin ACs can be conveniently financed through credit cards, EMI options from banks, and consumer finance companies like Bajaj Finserv.
Parameters of Customer Sentiment Towards Daikin
Parameters | Positive | Negative | Neutral |
Performance | 65.9% | 8.2% | 47% |
Service | 59.2% | 17.2% | 23.6% |
Prive/Value | 67.9% | 7.5% | 24.5% |
Energy Efficiency | 84.6% | 0.0% | 15.4% |
Design/Aesthetics | 70.0% | 5.0% | 25.0% |
Features | 100% | - | - |
Noise Level | 95.4% | 4.8% | - |
Source: 6Wresearch Survey Analysis
Note: Total sample size- 300
4. Blue Star
Headquartered in Mumbai Maharashtra, the company deals in Heating, Ventilation, Air conditioning and Commercial Refrigeration (HVAC&R) business and others. The company has about 8000 stores for its products and systems, along with 1,251 service associates reaching out to customers in over 4,100 talukas. Blue Star ACs come equipped with Dust Filters and Inverter technology, ensuring energy-efficient cooling and clean air. The brand's emphasis on cooling efficiency and energy-saving features distinguishes it in the market. Blue Star offers financing options through various retail finance partners, simplifying the purchase process for consumers.
Parameters of Customer Sentiment Towards Blue Star
Parameters | Positive | Negative | Neutral |
Performance | 58.2% | 12.8% | 29.0% |
Service | 55.2% | 20.0% | 24.8% |
Prive/Value | 57.5% | 12.9% | 29.6% |
Energy Efficiency | 84.8% | 1.5% | 13.6% |
Design/Aesthetics | 65.7% | 10.4% | 23.9% |
Features | 66.7% | 8.3% | 25.0% |
Noise Level | 53.6% | 13.9% | 32.5% |
Source: 6Wresearch Survey Analysis
Note: Total sample size- 300
5. Lloyd (Havells India Ltd.)
Headquartered in Noida, Lloyd is a home appliance brand owned by Havells India Limited, an Indian multinational Fast Moving Electrical Goods (FMEG) Company, based in Noida. The company has a vast product portfolio and offers an exhaustive range of products in the consumer durables segment. Lloyd provides Window ACs with 100% Copper construction, ensuring durability and efficient cooling. The brand's sleek design and high-quality build make it a preferred choice for window AC installations.
Lloyd ACs can be purchased on EMI through financial platforms like Bajaj Finserv, with attractive offers enhancing affordability for customers.
Parameters of Customer Sentiment Towards Lloyd (Havells India Ltd.)
Parameters | Positive | Negative | Neutral |
Performance | 70.7% | 4.3% | 25.0% |
Service | 64.9% | 9.0% | 26.1% |
Prive/Value | 68.1% | 4.1% | 27.8% |
Energy Efficiency | 84.0% | 3.0% | 14.0% |
Design/Aesthetics | 83.3% | 1.0% | 15.7% |
Features | 87.5% | 0.0% | 12.5% |
Noise Level | 41.7% | 14.6% | 43.8% |
Source: 6Wresearch Survey Analysis
Note: Total sample size- 300
The Conclusion:
In conclusion, the Indian AC market offers a plethora of choices for consumers, each brand bringing its unique set of features and benefits to the table. With the availability of various financing options, purchasing an AC has become more accessible, allowing consumers to enjoy cool and comfortable environments without financial strain. As the summer heat intensifies, these top AC brands are poised to provide relief with their innovative technologies and customer-centric services.